%%First Light Beverage%%
%%Turning launch-month brand chatter into signals worth acting on%%
%%Plenty of social conversation, but tracking it by hand meant always arriving late.%%
The problem
%%Social volume spiked after launch. The team tracked it manually and responded two days late every time. Negative threads were only spotted after they had spread.%%
What we did
%%BrandEdge took over volume monitoring and competitor tracking, sorting conversation into what needs a response and what does not. InsightForge overlaid volume against sales so the team could see which threads actually moved purchase.%%
Results
- 2.8x
- Share of voice
- 71%
- Response time to negative threads
%%We stopped putting out fires and started seeing where they start.%%
Start by seeing what your own data looks like
%%A thirty-minute walkthrough on your data, not a canned demo.%%
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